Livres en VO

  • The guide to the Ecosystem Economy Nouv.

    This is the era of the Smart Ecosystems Economy, where the companies that thrive must be ready to cope with randomness and unexpected events. In this digital world, the traditional boundaries have disappeared, paving the way for new and smarter ecosystems to develop. Companies seeking to transform into future-proof organisations would do well to understand these ecosystems, and get a grasp on how they work.

    This book serves as a guide to building smart, competitive ecosystems for both small and large organisations. A timely book that cracks the code of tomorrow's business models.

  • What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing and robotics offer possibilities that go beyond mere ease of use?

    Digital ease of use is the new minimum. It has become a commodity. The customer now regards it as the most normal thing in the world to have access to limitless products and services with just a single click of a mouse. In the years ahead, companies will need to play an active role in the 'life journey' of customers: helping to make their dreams come true and removing problems from their daily lives. In addition, customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility.

    If your company succeeds in providing outstanding digital service, becomes a partner in the life of your customers and provides solutions for major societal issues, you will develop 'an offer you can't refuse'.

  • Anglais Start to draw

    Axelle Vanquaillie

    • Lannoo
    • 31 Octobre 2019

    Drawing enhances memorisation, understanding, talking and listening and sparks communication. It is a universal language, and can help you convey your message more clearly and engagingly - especially during meetings, while laying out ideas or simply in a brainstorming session. So why have all of us stopped drawing at a certain point in our lives?
    Start to Draw is a fun and clear-cut guide to drawing and visualising your ideas in your work environment. It is an accessible, bite-size book providing insight into why drawing works, how you can have a great impact on your own (and others') professional work, and how you can end up with a more creative approach to your job.

  • Anglais Sociocracy 3.0 - The Novel

    Jef Cumps

    • Lannoo
    • 7 Septembre 2019

    Along with rapid growth, HRS is experiencing slow decision-making, demotivated people and a failed product release. Chris, the brand new CEO, has to save the company and make it successful again. But how do you transform an organization to become truly agile and effective?
    This book introduces Sociocracy 3.0 as a practical guide towards more resilient and meaningful organizations. Sociocracy 3.0 offers a set of proven patterns to navigate complexity and collaborate more effectively, based on equivalence, collective intelligence and an adaptive organizational structure.

  • Anglais Disruption@work

    Fabiaan Van Vrekhem

    • Lannoo
    • 16 Janvier 2018

    Disruption can be defined as every evolution in the field of entrepreneurship that threatens to make an organization irrelevant. This book will guide you through the world that these disruptions create.
    Disruption@WORK describes how disruption comes about and which paradigms make up its origins. Using readily applicable models, you will learn how to think more critically about the current position of your organization and what you can do as a leader to maximize its chances of survival, so that you can look to the future with confidence.

  • Managing change has become an increasingly critical capability in today's turbulent and disruptive work environment. Nevertheless, research indicates that failure rates of change initiatives remain high. Six Batteries of Change proposes a new model that helps managers to deal with this challenging topic in a more effective way, by assessing the extent to which the batteries that are needed to implement change in your organization are charged.

    By setting up new frameworks and referring to numerous cases to illustrate the effectiveness of each approach, Six Batteries of Change shows managers how to develop transformation competency by creating a more energized organization, capable of dealing with faster and more complex change.

  • Anglais The channel whisperer

    Paul Sysmans

    • Lannoo
    • 16 Avril 2018

    "Distributors are hard to manage.
    That is what many managers believe.
    They always want better prices.
    They insist on exclusivity.
    They do not implement your strategy.
    They are too focused on other products.
    They need too much support.

    Getting the most out of your distributors starts with you. Improve your channel strategy and dare to challenge your distributors more. They are not only your customers. They are also an extension to your organization. Learn to manage them as such. Like the famous dog whisperer, Cesar Millan, the change does not start with the dog. It starts with the owners. And with distributors, that is you.

    The Channel Whisperer is a chronologic approach to improved recruitment, management and development of your potential and current distribution channels. This manager's guide is both for the experienced and novice channel managers working in a national or international B2B environment."

  • Anglais Digital marketing like a PRO

    Clo Willaerts

    • Lannoo
    • 27 Septembre 2018

    How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?

    Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly.

    Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

  • Anglais Still Work to Be Done

    Luc Cortebeeck

    • Lannoo
    • 30 Juin 2020

    Luc Cortebeeck has been fighting for social justice for over forty years. From 2011 to 2017, he was Vice-Chairperson of the ILO Governing Body and in 2017-2018 its Chairperson. The International Labor Organization (ILO) is the UN agency that brings together governments, employers and workers, promotes decent work and social justice, and sets and supervises international labour standards.

    In Still Work to Be Done he presents his experiences and insights, which call for reflection and, above all, action. In a far-reaching analysis of labour in today's world - from forced labour in Asia and the Gulf States through the brutal violence against trade unionists in Latin America to the erosion of social security and the right to strike in industrialised countries - he examines the future of work : how can we eliminate child labour and exploitation ? How do we make governments and multinationals respect all workers in supply chains ? How do we use the challenges and opportunities of digitisation to tackle inequality ? How will we work in the post-coronavirus world, after a pandemic hitting the most vulnerable and the young hardest of all ?

  • Anglais Steve Jobs

    Walter Isaacson

    • Abacus
    • 27 Janvier 2015

    From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life.

    Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.

  • Anglais Marketing

    Collectif

    The marketing secrets that experts and top professionals use.

  • Ce livre permet une préparation optimale pour l'examen IELTS. Utilisant le contenu de Practice Tests Plus IELTS 3, il offre aux étudiants français tous les outils nécessaires pour bien assimiler le test.

    Il comprend de nombreux conseils et astuces afin de décrypter tous les pièges classiques de l'épreuve. Les 2 tests d'entraînement facilitent un apprentissage progressif et systématique des difficultés relatives à chaque partie. Les explications sont en français tandis que les intitulés restent en anglais. Les 5 tests complets permettent de s'entraîner dans les conditions réelles de l'épreuve.

    Préparation à l'IELTS contient :
    - 2 tests d'entraînement + 5 tests complets entièrement corrigés.
    - 1 CD MP3 avec les enregistrements des exercices de compréhension orale.

    La méthode d'apprentissage développée dans ce livre constitue une approche complète et fidèle au test. Elle garantit une préparation optimale, qui pourra être utilisée par les candidats de manière autonome.

  • L'ouvrage regroupe les contributions de spécialistes sur la question de l'application des règles françaises et européennes relatives à la protection des données personnelles.

  • Vices ou vertus? la consommation d'alcool et de tabac procure aux annonceurs des produits qui se prêtent à une véritable orgie visuelle. Ce plantureux recueil de publicités explore les multiples représentations de ces pratiques, tantôt élégantes, tantôt décalées, et révèlent comment les fabricants ont encouragé le grand public à s'imbiber et s'asphyxier durant tout le XXe siècle.
    Page après page défilent letes ndances de chaque époque en matière d'alcool et de tabac, dans un festival de bons mots et de mascottes devenues des icônes, dont certains, comme le cow-boy Marlboro ou le chien Spuds MacKenzie, sont si étroitement liés à la culture populaire américaine qu'il leur suffisait d'apparaître dans une publicité pour promouvoir un produit invisible. D'autres annonceurs ont échafaudé des approches plus subtiles et sophistiquées pour vendre leur marchandise, une stratégie parfois très efficace, comme l'a démontré le succès phénoménal de la campagne Absolut. Même les médecins ont apporté leur contribution perverse à cette entreprise de propagande, en certifiant que fumer aidait à calmer les nerfs et à adoucir la gorge, et en vantant l'alcool comme un philtre de réussite sociale. Que vous vous adonniez à ces plaisirs coupables par inhalation et déglutition ou que le plaisir des yeux vous suffise, vous ne manquerez pas d'être captivés par cette exploration d'un chapitre bien tassé, et souvent polémique, de l'histoire de la pub.

  • Anglais One-page marketing plan

    Allan Dib

    • Pearson
    • 12 Juin 2020

    Tout votre plan marketing en une seule page !
    Allan Dib, entrepreneur récidiviste et marketeur rebelle, a fait une découverte majeure : une méthode pour créer de manière simple et rapide un plan marketing qui tient en une seule page, divisée en neuf carrés...
    1-Page marketing Plan, best-seller en Australie puis aux États-Unis, va fera découvrir :
    - comment attirer de nouveaux clients et augmenter le panier moyen de vos clients existants ;
    - comment conclure vos ventes sans paraître insistant ni désespéré ;
    - une méthode en neuf étapes pour disposer rapidement d'un plan marketing infaillible ;
    - les secrets du marketing direct permettant d'engranger des résultats avec un petit budget ;
    - les tactiques pour augmenter le panier moyen de vos clients... qui vous diront « merci » !
    Le marketing est au coeur de la réussite entrepreneuriale. En la matière, un plan fiable et facile à suivre décuplera toujours vos chances de réussite. Avec 1-Page marketing Plan, cette étape décisive va devenir un jeu d'enfant.

  • C'est parce que la Harvard Business Review est née aux USA, dans le Massachusetts, en 1922, que ce livre propose une sélection de 50 conseils novateurs venant directement des États-Unis. Tous ont un seul et même objectif : vous donnez les clés nécessaires pour devenir un manager hors pair. Véritable boîte à outils complète et inspirante, ce guide vous permettra d'avoir toujours sous la main les techniques et les astuces pour assurer un management efficace, donner un coup d'accélérateur à votre carrière et affirmer votre leadership. Grâce à son édition bilingue, vous saurez aussi mieux maîtriser le vocabulaire du business english et toutes ses spécificités ! Quel que soit votre secteur d'activité ou votre fonction, vous retirerez des enseignements précieux livrés par les plus grands penseurs, théoriciens ou praticiens de cette discipline. Fruits de longues recherches et d'une connaissance intime du monde des organisations, les textes présentés expriment les points de vue uniques de leurs auteurs et portent le gage de qualité de la Harvard Business Review. Chaque théorie propose hauteur de vue, mise en perspective, mais aussi mise en pratique des concepts étudiés pour guider la réflexion stratégique.

  • Negotiations can be found everywhere and are held at all levels, whether they are diplomatic negotiations, salary discussions, trade agreements, social conflicts, crisis management or everyday disagreements. Many methods have been developed, but none of them have tackled negotiations in the way the PACIFICAT© standard does.
    PACIFICAT©, the negotiation bible, is based on the work of professional negotiators and backed up by hundreds of successful real-life assignments. Its nine stages, illustrated by numerous practical case-studies, examples and interviews, will help you prepare, conduct, close and debrief all types of negotiations, whether they concern normal everyday situations or the future of the world.

  • Why are some nations more prosperous than others? This book sets out to answer this question, with a compelling and elegantly argued new theory: that it is not down to climate, geography or culture, but because of institutions. It explains why the world is divided into nations with wildly differing levels of prosperity.

  • Cet ouvrage propose un panorama complet et actualisé de l'économie et de la société allemande d'aujourd'hui.
    Le rôle de l'Allemagne au sein de l'Union européenne, la nouvelle donne politique, les structures économiques et sociales de l'Allemagne réunifiée sont ainsi clairement expliqués.
    La présentation bilingue permet de revoir les structures grammaticales et le vocabulaire, dont l'assimilation est facilité par les lexiques placés en fin de chapitre.
    Une partie méthodologique aidera les étudiants à utiliser facilement et efficacement, le jour de l'épreuve, les connaissances indispensables que cet ouvrage leur aura permis d'acquérir.

  • La nouvelle méthode pour l'anglais des affaires avec une méthode pratique, ancrée dans la réalité de l'entreprise et de nombreuses ressources en ligne. Lire la suite Discover the innovative world of Business Partner, a new eight-level business English course for learners and professionals who want to communicate effectively in English in the workplace. Partnering with the Financial Times means that this course also offers a wealth of international business information on a wide variety of topics.

    - Personalize your learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes.
    - Study real-life business stories provided through authentic videos that draw you in and keep you motivated.
    - Learn about key business topics such as Brands and marketing, Problems and solutions, Logistics, Working abroad and Entrepreneurship.
    - Immerse yourself in the integrated video-based Communication skills training programme to develop awareness of communication issues, including supporting teamwork, listening actively, collaborating, solving problems, and influencing.
    - Get practical training in functional business skills such as presentations, negotiations, building relationships, and small talk.
    - Work on realistic case studies in the Business workshops.
    - Evaluate your progress step by step against the Global Scale of English Learning Objectives for Professional English.
    - Prepare for business English exams such as BEC, BULATS, LCCI and PTE Professional™.

  • **Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...

    Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.

  • En lien étroit avec la place grandissante du numérique dans les sociétés contemporaines, l'essor des objets connectés entraîne une migration massive de la norme vers des objets techniques qui, dans une certaine mesure, échappent à la maîtrise humaine et à celle du droit. En dépit de leurs atouts, ils bouleversent ainsi le système normatif classique.
    Fondée sur une approche transdisciplinaire, la présente étude analyse les difficultés et les enjeux juridiques soulevés par les objets connectés et identifie quelques pistes d'évolution juridique susceptibles d'accompagner l'évolution technologique qui les sous-tend.

    L'étude s'articule autour de quatre points : le potentiel des objets connectés à accroître l'effectivité du droit, les difficultés de qualification juridique, et donc, d'application du droit en présence d'objets connectés, les risques technologiques et juridiques suscités par ce phénomène et le paradigme d'un droit et d'un régime propres aux objets connectés.

    Elle s'adresse à un public varié de juristes et de non-juristes, de praticiens, d'universitaires et d'étudiants et au-delà, à tout citoyen qui s'intéresse aux métamorphoses du système normatif à l'ère du numérique.

    ++++++++++++++ Closely linked to the growing place of digital technology in contemporary societies, the rise of connected objects leads to a massive migration of the norm to technical objects which, to a certain extent, escape human and legal control. In spite of their advantages, they thus overturn the traditional normative system. Based on a transdisciplinary approach, the present study analyses the difficulties and legal issues raised by connected objects and identifies some legal improvements which could accompany the underlying technological evolution.

    The study revolves around four points: the potential of connected objects to increase the effectiveness of the law, the difficulties of legal qualification and therefore, of the application of the law faced with connected objects, the technological and legal risks raised by this phenomenon and the paradigm of legal rules specific to connected objects.

    It is aimed at a varied audience of lawyers and non-lawyers, practitioners, academics and students and beyond that, at any citizen interested in the metamorphosis of the normative system in the digital age.

  • In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
    The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a «must have» book for people in advertising and marketing, it is also a «should have» book for anyone who needs to involve or influence people, by webpage, on paper, or in person.

  • Comment vendre et comment acheter aux enchères ? Qui peut organiser une vente publique ? Quelles sont les étapes indispensables (expertise-publicité-catalogue etc.) ? Comment se déroule la vente ? Qu'est-ce qu'une vente notariale ? Une vente judiciaire ?
    Le " guide pratique des ventes aux enchères " répond à toutes ces questions.
    L'ouvrage fourmille d'informations inédites sur les pièges à éviter, les nuances entre " attribué à ", " école de " etc.
    L'ouvrage est enrichi d'un lexique bilingue anglais ainsi que d'un annuaire de la presse spécialisée et des SVV.
    Indispensable aux acheteurs comme aux vendeurs !

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